from the ARNELL GROUP’s “BREATHTAKING” Pepsi logo redesign document from 2009

“Pepsi Geometries: Perimeter Oscillations”

accurate depiction of face after reading this

capitalism is utterly baffling

this is the purest Accelerationist document i’ve ever read. please, please read the brand guidelines. the picture attached does not even begin to describe the depths of horror this thing reaches into. this document about a soft drink contains a 5000 year timeline and a discussion on sacred geometry. these are the end times.

enter the pepsi orb

I wasn’t entirely convinced that this wasn’t an Adbusters spoof at first, but, nope, actual advertising campaign proposal

paging blastingradio

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